Nokia Lumia 630

 

Nokia lumia 630 is the latest model of lumia series in the market. Nokia always make the best strategy in order to increase the market share and minimize the Cannibalization effect. By introducing lumia 630, Nokia tries to target the aggressive types of people in the view of personality. Now they have adopted product development strategy for enhancing the company growth , increasing their relative market share and to compete with competitor. Due to great efforts of Nokia marketing team, this brand lies in top of the brand value pyramid in the mind of target market and great efforts of production department of Nokia because they manufactures such type of product which fulfill both the needs physiological and psychological at the same time. Consumer purchases the Nokia product because they often satisfy several motives with single product at the same time, basically the Nokia company adopt motive bundling concept.

The specifications of nokia lumia 630 smartphone are as under;

Device type: Smart phone
OS: Windows Phone 8.1
Camera: 5 megapixels
Features: Autofocus, Touch to focus, ISO control, White balance presets, Digital zoom, Geo tagging, Panorama, Night mode, Scenes
System chip: Qualcomm Snapdragon 400
Graphics processor: Adreno 305
Built-in storage: 8 GB
System memory: 512 MB RAM
Graphics processor: Adreno 305
Browser: Internet Explorer 11
Built-in online services support: Facebook, Flickr